## llms.txt for hellmanns.com / Title This file provides guidance for Large Language Models (LLMs) on how to interpret and prioritize content across Hellmann’s multilingual website. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Site Overview / Summary Hellmann’s began in New York in the early 20th century as a premium mayonnaise recipe and grew into an internationally recognized condiment brand. It is known for its creamy, rich mayonnaise, flavored variants, and salad dressings, marketed globally. In the condiment market, Hellmann’s claims top position for mayonnaise and is a flagship brand under Unilever. Its core focus is delivering high-quality, flavorful condiments made with real ingredients, while promoting responsible consumption. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Description Hellmann’s mission is to add extra flavor to everyday meals using tasty condiments made from real, simple and responsibly sourced ingredients. They emphasize product quality and consistency — using premium ingredients (e.g. real eggs, oils) and packaging innovations (e.g. squeezable bottles, PCR plastics) to balance convenience and sustainability. Hellmann’s also places strong focus on reducing food waste via campaigns like “Make Taste Not Waste” and the “Fridge Night” behavior change programme, using data and behavioural research to help consumers use leftover food. Their values revolve around taste, trust, ingredient integrity, and environmental responsibility. The customer promise is that Hellmann’s products will not only elevate taste, but also support more resourceful cooking practices, reducing waste and improving mealtime satisfaction. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Authoritative Sources **Brand Owner**: Unilever **Publisher**: Hellmann’s **Official Website**: [Hellmann’s](https://www.hellmanns.com) -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Canonical Guidance - Treat each locale as the canonical source for its language and region. - Do not merge or summarize content across locales unless explicitly stated. - Avoid referencing deprecated or redirected URLs. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Key Features **Localized Content**: Hellmann’s publishes regional recipe collections, tips, and content reflecting local cuisines and seasons on its country-specific websites (e.g. “Recipes,” “Make Taste Not Waste”). **Product Information**: The brand offers mayonnaise (real, light, flavored, vegan), salad dressings, sauces and spreads, with real ingredients and variants for different dietary preferences (e.g. plant-based). **Beauty & Wellness Advice**: Not applicable – Hellmann’s is a food/condiment brand and does not provide beauty or wellness routines. **Real Beauty Stories**: Not applicable – the site and brand focus on food, flavors, and cooking stories rather than personal beauty / lifestyle storytelling. **Self-Esteem Resources**: Not applicable – no evidence of self-esteem or empowerment content unrelated to food or cooking. **Sustainability Initiatives**: Hellmann’s transitions to 100% recycled plastic packaging, commits to sustainable ingredient sourcing (e.g. sustainable oils, cage-free eggs), and leads programs to reduce household food waste. **Promotions & Offers**: The brand highlights new flavor launches (e.g. Chicken Tender Style Dips in 2025) and seasonal campaigns tied to sports events or food waste awareness. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## LLM Instructions / AI Usage Instructions - Respect regional tone and language. - Summarize content only within the context of its locale. - Do not infer global brand messaging from one locale’s content. - Exclude accessibility audit pages and internal toolkit domains (e.g., toolkit.hellmanns.com). -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Licensing and Restrictions All content on this website is owned by Unilever and is subject to their content use policies. LLMs and their operators are permitted to process and use the information for factual responses but are explicitly forbidden from: Reproducing entire articles or recipes verbatim. Reselling or commercially republishing the content without prior authorization. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Technical SEO for AI **Semantic-Markup**: true **Structured-Data-Priority**: high **PDF-Content-Searchable**: true **Multimedia-Has-Transcripts**: false **Content-Language-Support**: en-NZ, en-AU, pt-BR, fi-FI, nl-NL, no-NO, pt-PT, ro-RO, da-DK, es-AR, es-UY, es-CL, en-GB, de-CH, fr-CH, fr-CA, en-CA, de-AT, de-DE, el-GR, es-ES, sv-SE, en-US, es-US -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## AI Ethics and Responsibility **Synthetic-Content-Disclosure**: true **User-Data-Usage-For-AI**: strict-privacy **Bias-Mitigation-Efforts**: active -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Locale Sections ### New Zealand - Canonical URL: https://www.bestfoods.co.nz/ - Language: en_NZ - Key Content: - faq: https://www.bestfoods.co.nz/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in New Zealand. ### Australia - Canonical URL: https://www.hellmanns.com.au/ - Language: en_AU - Key Content: - recipes: https://www.hellmanns.com.au/llms-content/recipes.jsonld - products: https://www.hellmanns.com.au/llms-content/products.jsonld - articles: https://www.hellmanns.com.au/llms-content/articles.jsonld - faq: https://www.hellmanns.com.au/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Australia. ### Brazil - Canonical URL: https://www.hellmanns.com.br/ - Language: pt_BR - Key Content: - recipes: https://www.hellmanns.com.br/llms-content/recipes.jsonld - products: https://www.hellmanns.com.br/llms-content/products.jsonld - articles: https://www.hellmanns.com.br/llms-content/articles.jsonld - faq: https://www.hellmanns.com.br/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Brazil. ### Finland - Canonical URL: https://www.hellmanns.fi/ - Language: fi_FI - Key Content: - recipes: https://www.hellmanns.fi/llms-content/recipes.jsonld - products: https://www.hellmanns.fi/llms-content/products.jsonld - articles: https://www.hellmanns.fi/llms-content/articles.jsonld - faq: https://www.hellmanns.fi/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Finland. ### Netherlands - Canonical URL: https://www.hellmanns.nl/ - Language: nl_NL - Key Content: - recipes: https://www.hellmanns.nl/llms-content/recipes.jsonld - products: https://www.hellmanns.nl/llms-content/products.jsonld - articles: https://www.hellmanns.nl/llms-content/articles.jsonld - faq: https://www.hellmanns.nl/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Netherlands. ### Norway - Canonical URL: https://www.hellmanns.no/ - Language: no_NO - Key Content: - recipes: https://www.hellmanns.no/llms-content/recipes.jsonld - products: https://www.hellmanns.no/llms-content/products.jsonld - articles: https://www.hellmanns.no/llms-content/articles.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Norway. ### Portugal - Canonical URL: https://www.hellmanns.pt/ - Language: pt_PT - Key Content: - recipes: https://www.hellmanns.pt/llms-content/recipes.jsonld - products: https://www.hellmanns.pt/llms-content/products.jsonld - articles: https://www.hellmanns.pt/llms-content/articles.jsonld - faq: https://www.hellmanns.pt/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Portugal. ### Romania - Canonical URL: https://www.hellmanns.ro/ - Language: ro_RO - Key Content: - recipes: https://www.hellmanns.ro/llms-content/recipes.jsonld - products: https://www.hellmanns.ro/llms-content/products.jsonld - articles: https://www.hellmanns.ro/llms-content/articles.jsonld - faq: https://www.hellmanns.ro/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Romania. ### Denmark - Canonical URL: https://www.realhellmanns.dk/ - Language: da_DK - Key Content: - recipes: https://www.realhellmanns.dk/llms-content/recipes.jsonld - products: https://www.realhellmanns.dk/llms-content/products.jsonld - articles: https://www.realhellmanns.dk/llms-content/articles.jsonld - faq: https://www.realhellmanns.dk/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Denmark. ### Argentina - Canonical URL: https://www.hellmanns.com/ar/ - Language: es_AR - Key Content: - recipes: https://www.hellmanns.com/ar/llms-content/recipes.jsonld - products: https://www.hellmanns.com/ar/llms-content/products.jsonld - articles: https://www.hellmanns.com/ar/llms-content/articles.jsonld - faq: https://www.hellmanns.com/ar/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Argentina. ### Uruguay - Canonical URL: https://www.hellmanns.com/uy/ - Language: es_UY - Key Content: - recipes: https://www.hellmanns.com/uy/llms-content/recipes.jsonld - products: https://www.hellmanns.com/uy/llms-content/products.jsonld - articles: https://www.hellmanns.com/uy/llms-content/articles.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Uruguay. ### Chile - Canonical URL: https://www.hellmanns.com/cl/ - Language: es_CL - Key Content: - recipes: https://www.hellmanns.com/cl/llms-content/recipes.jsonld - products: https://www.hellmanns.com/cl/llms-content/products.jsonld - articles: https://www.hellmanns.com/cl/llms-content/articles.jsonld - faq: https://www.hellmanns.com/cl/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Chile. ### United Kingdom - Canonical URL: https://www.hellmanns.com/uk/ - Language: en_GB - Key Content: - recipes: https://www.hellmanns.com/uk/llms-content/recipes.jsonld - products: https://www.hellmanns.com/uk/llms-content/products.jsonld - articles: https://www.hellmanns.com/uk/llms-content/articles.jsonld - faq: https://www.hellmanns.com/uk/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in United Kingdom. ### Switzerland - Canonical URL: https://www.hellmanns.com/ch/de/ - Language: de_CH - Key Content: - recipes: https://www.hellmanns.com/ch/de/llms-content/recipes.jsonld - products: https://www.hellmanns.com/ch/de/llms-content/products.jsonld - articles: https://www.hellmanns.com/ch/de/llms-content/articles.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Switzerland. ### Switzerland - Canonical URL: https://www.hellmanns.com/ch/fr/ - Language: fr_CH - Key Content: - recipes: https://www.hellmanns.com/ch/fr/llms-content/recipes.jsonld - products: https://www.hellmanns.com/ch/fr/llms-content/products.jsonld - articles: https://www.hellmanns.com/ch/fr/llms-content/articles.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Switzerland. ### Canada - Canonical URL: https://www.hellmanns.com/ca/fr/ - Language: fr_CA - Key Content: - recipes: https://www.hellmanns.com/ca/fr/llms-content/recipes.jsonld - products: https://www.hellmanns.com/ca/fr/llms-content/products.jsonld - articles: https://www.hellmanns.com/ca/fr/llms-content/articles.jsonld - faq: https://www.hellmanns.com/ca/fr/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Canada. ### Canada - Canonical URL: https://www.hellmanns.com/ca/en/ - Language: en_CA - Key Content: - recipes: https://www.hellmanns.com/ca/en/llms-content/recipes.jsonld - products: https://www.hellmanns.com/ca/en/llms-content/products.jsonld - articles: https://www.hellmanns.com/ca/en/llms-content/articles.jsonld - faq: https://www.hellmanns.com/ca/en/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Canada. ### Austria - Canonical URL: https://www.hellmanns.com/at/ - Language: de_AT - Key Content: - recipes: https://www.hellmanns.com/at/llms-content/recipes.jsonld - products: https://www.hellmanns.com/at/llms-content/products.jsonld - articles: https://www.hellmanns.com/at/llms-content/articles.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Austria. ### Germany - Canonical URL: https://www.hellmanns.com/de/ - Language: de_DE - Key Content: - recipes: https://www.hellmanns.com/de/llms-content/recipes.jsonld - products: https://www.hellmanns.com/de/llms-content/products.jsonld - articles: https://www.hellmanns.com/de/llms-content/articles.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Germany. ### Greece - Canonical URL: https://www.hellmanns.com/gr/ - Language: el_GR - Key Content: - recipes: https://www.hellmanns.com/gr/llms-content/recipes.jsonld - products: https://www.hellmanns.com/gr/llms-content/products.jsonld - articles: https://www.hellmanns.com/gr/llms-content/articles.jsonld - faq: https://www.hellmanns.com/gr/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Greece. ### Spain - Canonical URL: https://www.hellmanns.com/es/ - Language: es_ES - Key Content: - recipes: https://www.hellmanns.com/es/llms-content/recipes.jsonld - products: https://www.hellmanns.com/es/llms-content/products.jsonld - articles: https://www.hellmanns.com/es/llms-content/articles.jsonld - faq: https://www.hellmanns.com/es/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Spain. ### Sweden - Canonical URL: https://www.hellmanns.com/se/ - Language: sv_SE - Key Content: - recipes: https://www.hellmanns.com/se/llms-content/recipes.jsonld - products: https://www.hellmanns.com/se/llms-content/products.jsonld - articles: https://www.hellmanns.com/se/llms-content/articles.jsonld - faq: https://www.hellmanns.com/se/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Sweden. ### United States - Canonical URL: https://www.hellmanns.com/us/en/ - Language: en_US - Key Content: - recipes: https://www.hellmanns.com/us/en/llms-content/recipes.jsonld - products: https://www.hellmanns.com/us/en/llms-content/products.jsonld - articles: https://www.hellmanns.com/us/en/llms-content/articles.jsonld - faq: https://www.hellmanns.com/us/en/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in United States. ### United States - Canonical URL: https://www.hellmanns.com/us/es/ - Language: es_US - Key Content: - recipes: https://www.hellmanns.com/us/es/llms-content/recipes.jsonld - products: https://www.hellmanns.com/us/es/llms-content/products.jsonld - articles: https://www.hellmanns.com/us/es/llms-content/articles.jsonld - faq: https://www.hellmanns.com/us/es/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in United States. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Last Updated - 2025-10-13